What is the short link intention?
Simple right? Redirect to the long link. Done? Or Not?
In the world of link-shortening services, not all solutions are created equal. While Bitly has long been the go-to service for creating short links, 301.Pro is innovating short links, (we call them ProLinks) and is now proudly introducing a powerful feature that changes the game: Link Variations.
The Traditional Approach
With Bitly, the relationship is simple: one short link points to one destination (or “long link”). While this works for basic use cases, it leaves much to be desired when you need more sophisticated tracking and attribution. And with Bitly – you’re only option is creating more and more and more (sometimes 100’s) of link variations.
Enter 301.Pro “Link Variations”
301.Pro takes a different approach. Every ProLink supports a revolutionary feature called Link Variations. This feature allows you to track different sources or promoters while maintaining a single, memorable ProLink, with reporting that “Rolls Up” so you can see reports for each Variation or the ProLink all up.
How Link Variations Work
Let’s look at two practical examples:
The Registration Campaign Consider the ProLink: https://301.Pro/register This link is used to invite people to register for the 301.Pro application. With Link Variations, all of our team members can add their identifiers:
https://301.Pro/register/sarahhttps://301.Pro/register/mikehttps://301.Pro/register/teamAhttps://301.Pro/register/teammB- Each variation is tracked separately using the same base ProLink, making it easy to measure which team members drive the most registrations.
The Multi-Channel Marketing Campaign Imagine you’re promoting a new product: https://301.Pro/register You can track different marketing channels with variations:
https://301.Pro/register/instagramhttps://301.Pro/register/linkedinhttps://301.Pro/register/emailhttps://301.Pro/register/conference2024
The beauty is that all these variations use the same ProLink, but you can easily track which marketing channel performs best.
The Power of One
The most significant advantage of Link Variations is that you maintain the power of a single, branded ProLink while gaining detailed insights into your traffic sources. Instead of managing thousands of different short links, you can use variations to track everything while keeping your links consistent and professional.
This means:
- Simpler link management, with fewer links
- Consistent branding
- Detailed attribution tracking
- Flexible reporting options
Link Variations represent a significant evolution in link management. They offer an elegant solution to the challenge of tracking multiple sources while maintaining link simplicity.
If you don’t already have a 301.Pro account, get started with a demo account here (free with no credit card needed) https://301.pro/register/blog-variation.
[ See what we did there, with the “blog-variation” 🙂 ]
