In today’s fast-paced world, user experience is everything, especially regarding events and conferences. How can you make it easier for your attendees to find exactly what they need when they need it? One powerful solution is using a 301.Pro “Link Routing” system—a smart way to direct users to the right content based on timing.
Imagine you’re planning a big conference, and your goal is to make sure all your attendees have a smooth, hassle-free experience from start to finish. But what if the information they need changes over time? Before the conference, they need registration details. During the event, they need access to live streams and session schedules. And after the conference wraps up, they want to buy videos of all those great talks they missed. That’s where dynamic link routing based on time comes in— It’s one link with smart destinations that change over time.
Let’s dive deeper into how this works with our sample domain: SampleConference.com.
How Link Routing Works: A Single Link for All Needs
Before, During, and After the Event
Link routing is a method of using a single link that automatically changes the destination page a user is directed to based on the click time. This is a game-changer for event organizers because you no longer need to worry about updating printed materials, websites, or QR codes—it’s all handled automatically. Here’s how it works:
- Before the Event: When users clicks the link or scan the QR code, they are sent to the registration page. Whether you want them to RSVP, purchase tickets, or just learn more about the event, they’ll find exactly what they need to register.
In 301.Pro we call these rules When/Then, and this rules looks like this. When the click time is before your event (of course you select the date/time of your event), Then, change the short link destination page to the event Regiration/RSVP page. - During the Event: Once the conference kicks off, the same QR code or link now redirects users to the live stream or event schedule page. Attendees will have real-time access to conference materials, speaker bios, and live streaming of sessions, ensuring they never miss a moment.
This is another date-based rule. Since the event has started, the first rule will fail. Now, the second rule (you can setup as many rules on each link as you want) kicks in. Since the event hasn’t been completed, the same link directs users to a Daily Program or maybe a live stream page—whatever you want the user to see during the event’s Start and End times. - After the Event: When the event concludes, the same QR code or link takes users to the buy videos page, where they can purchase recordings of all the sessions they missed or want to re-watch. No need to hunt for new URLs or search for recordings—the link remains constant and user-friendly.
And we setup the last When rule for after the event time, to direct the user to a survey page, or maybe a video replay page of the event.
This seamless flow greatly enhances the experience for your audience, as they don’t need to worry about keeping track of multiple links or pages. Everything is driven by a single, smart link that adjusts based on the event’s status.
The Value of a Permanent QR Code
Printed QR codes are often used to help attendees quickly access online resources using their smartphones. However, one of the biggest challenges with printed materials is that they’re permanent. Once you’ve printed posters, banners, brochures, or badges with a QR code, it’s not feasible to update the content that the code points to—unless you’re using 301.Pro Link Routing.
By setting up a QR code (one that is linked to our routing system), you only need to print it once, and it stays relevant before, during, and after your event. When attendees scan the QR code, they’re automatically directed to the right page based on the timing of the conference. This reduces confusion, makes it easier for them to find what they need, and elevates the overall user experience.
A Practical Example with SampleConference.com
Here’s how you could set up a link routing system for SampleConference.com:
- Generate a Permanent QR Code: Create a QR code that links to a specific URL, say SampleConference.com/event. Print this QR code on all marketing materials, attendee badges, posters, and more.
- Set Up Dynamic Routing Rules:
- Before the Conference Start Date/Time: Set the link to redirect users to SampleConference.com/register, where they can learn about the event, purchase tickets, and register.
- During the Conference: On the start date, change the link routing to point to SampleConference.com/live, giving attendees instant access to live streams, event schedules, speaker info, and more.
- After the Conference End Time: Once the event is over, modify the link to take users to SampleConference.com/videos, where they can purchase access to recordings of all sessions.
- Automate the Changes: Use a Pro Link System to automatically change the routing based on the event timeline. You can set specific dates and times for each phase, ensuring the link always points to the most relevant content without manual intervention.
Benefits of Using Link Routing
- Effortless Communication: A single link or QR code means attendees don’t need to navigate multiple URLs. All the information is available in one place, adapting to their needs over time.
- Improved Engagement: Attendees are more likely to stay engaged when they have easy access to live streams, schedules, and post-event content without having to search for it.
- Time and Cost Savings: Once you print your QR codes, you never have to reprint them. Changes to the linked content are managed through the routing system, saving time and costs associated with reprinting and updating materials.
- Analytics and Tracking: A Pro Link System not only routes users to the right content but also allows you to track their behavior. You can see when people are scanning the QR code, accessing live streams, or purchasing videos—valuable insights for planning future events.
What do you think?
Are you excited to try 301.Pro Link Routing?
